The Importance of EAN in Product Identification: Focus on the Portuguese Market

The EAN (European Article Number) is a crucial tool in the identification and coding of products globally. Composed of 13 digits, this system allows for quick and accurate identification of various data associated with a product, such as the country of origin, the responsible company, and the product itself. This code is graphically represented by a barcode, which can be read by electronic devices to instantly access the information.

EAN Structure

The numeric sequence of the EAN is organized as follows:

  • Country Code: The first three digits indicate the country of origin. In Portugal, the code is 560.
  • Company Identification: This is followed by the identification of the company responsible for the product.
  • Product Identification: The next sequence of digits identifies the specific product.
  • Check Digit: The final digit is a check digit used to ensure that the code was read correctly.

Barcode Management in Portugal

In Portugal, the entity responsible for assigning and managing barcodes is Codipor – the Portuguese Association for the Identification and Coding of Products. This entity assigns the CEP – Portuguese Company Code to companies that fall into one of the following categories:

  • National Companies: Portuguese companies that import foreign products and sell them under their own brand.
  • Exporting Companies: National companies that sell their products in foreign markets.
  • Branches of Foreign Companies: Foreign companies with branches in Portugal or registered businesses in the country.

This system ensures that every product sold in Portugal, or by Portuguese companies, is properly identified and coded, thus facilitating inventory management, logistics, and sales across various markets.

Conclusion

The EAN is an essential tool for product identification and facilitates global trade. In Portugal, Codipor plays a vital role in the management and assignment of these codes, ensuring that companies operating in the Portuguese market are properly integrated into an internationally recognized coding system. This type of organization not only allows for better product management but also enhances quality control and traceability, key aspects for any company looking to compete globally.